A Quick Bio
Just the best bits
Craft
I’m a senior, native English speaking copy and content writer with a wealth of regional, national and international experience. In terms of what I can bring to the table, I have strong conceptual abilities and have worked on some of the world’s biggest brands including Sony, Hewlett Packard, Coca-Cola and Nestlé, among others. Most recently, I've been writing more B2B content which you can see in the blog section below. On that point, I wrote the international business book Planet Aexus as well as a six part series on How to make-it in the USA. From a craft point of view, I have worked across every medium and know the difference between copy that converts and copy that inspires, whilst always remembering it’s the commercial imperative that pays the bills.
Know-How
My global experience make me the ideal copy and content writer for any international company. Not only have I written a hardback book on international business but I'm also able to unndertand the nuances of communicating with different people and cultures. I am also able to operate with translators and translation agencies to find solutions to multilingual challenges.
Key Skills
Copywriting, Branding, Inbound Marketing, Content Creation, Google Analystics, Google Ads, SEO, Social Media Management, Concept Development, Content Strategy Development Management, Marketing Communications, Public Relations, Radio, Social Media Marketing, Video, Brand Architecture, Ambient Media, OOH, Integrated Marketing, Brand Development, and Experiential
The Work
Here's what I've been up to over the years
ACN corporate video, used as a recruitment tool
President's Club Retreat, Ibiza
4G Promo for JOi Mobile
Galaxy 2021 - the world's first enterprise city management platform
Galaxy 2021 - Bees and Gbots
Inc. - Brand Identity
Inc. - Come Alive
Nescafé activation for Red Mug
Portfolio
Print, Web & Activation
- Full profile and work historyClick on the link to find my full CV, contact details and more
- Recommendations
I don't like to boast, so I let these people do it for me
Mike Mutch
Creative Director
"Brendan knows how to close the deal with any copy. He knows the difference between a call to action, and getting a knee jerk reaction.
Effective copywriting is his sword, whether writing attention grabbing headlines that convert, or crafting compelling copy that inspires.
His multi-platform experience across global brands gives him a wealth of knowledge to write the headlines that pull and compel customers attention all the time. They say one single word can change everything. but I'll give you two,
Brendan Reid"Jon Watts
Head of Creative at BURN
When I was group head at Carlson, I was looking to expand my team and interviewed for a copywriter. Brendan stood out among all the candidates as it was quite evident that he was passionate about concepts and all his work he showed me proved that, even the smallest ads can be interesting, indeed they have to be.
Brendan was always good to work with as I knew he wouldn't settle for second best in his work. He was always reliable in his work, attitude and attendance and was a good laugh to boot.Fadi FakihOwner, F1 TradingWorking with Brendan was not only professional and always on brief but it was fun too. He enjoyed de-briefing sessions as much as I enjoyed him inviting me to brainstorming sessions. I highly recommend Brendan to his current or next employer as advertising men like him are rare these days.
Paul Alexander
Creative Outsource
Brendan cruised in, slotted in, and helped put the creative flesh on the bones of a large campaign we'd just cracked strategically - and was prolific in doing so.
Peter Mazloumian
Content creator
As a new copywriter, I was fortunate enough to have been placed under Brendan’s wing.
His passion for creativity, advertising and writing was both inspirational and motivating.
I’ve taken away a lifetime of valuable lessons from this experience and hope to one day become an equally accomplished writer/creative director.
Gary Cahill
Creative Director, FP7
Brendan Is by far one of the most creative copywriters I've had the pleasure and fun of working with in the U.A.E,
He can conceptualise as well as he can craft copy to suit the concept and campaign flavour.
I can recommend Brendan to any organisation as a valuable team player - Contact MeEven if you just want to say 'hi', get in touchand I'll get back to you as soon as possible.
