A Quick Bio
Just the best bits
Craft
Brendan has an intuitive ability to get straight to the heart of every brief. Always effective and attention grabbing, he knows how to write the copy that gets the response you want. So, whether you’re after headlines that convert or compelling copy that inspires, Brendan can provide you with both. With multi-platform experience on global brands and work that focuses on creativity and a brand’s commercial imperative in equal measure, he is able to give your message the tender, loving care it craves.
Know-How
Brendan’s experience makes him a truly international writer. With a career spanning twenty years across three continents, he is the ideal choice to bring your brand’s message to life, whatever the target audience.
Key Skills
Copywriting, Creative Direction, Social Media Management, Concept Development, Corporate Branding, Creative Strategy, Interactive Advertising, Management, Marketing Communications, Public Relations, Radio, Social Media Advertising, Social Media Marketing, Video, Brand Architecture, Ambient Media, Outdoor Advertising, Integrated Marketing, Brand Development, and Experiential Marketing
The Work
Here's what I've been up to over the years
ACN corporate video, used as a recruitment tool
President's Club Retreat, Ibiza
4G Promo for JOi Mobile
Galaxy 2021 - the world's first enterprise city management platform
Galaxy 2021 - Bees and Gbots
Inc. - Brand Identity
Inc. - Come Alive
Nescafé activation for Red Mug
Portfolio
Print, Web & Activation
The Blog
Thoughts, musings, and ruminations.
- Full profile and work historyClick on the link to find my full CV, contact details and more
- Recommendations
I don't like to boast, so I let these people do it for me
Mike Mutch
Creative Director
"Brendan knows how to close the deal with any copy. He knows the difference between a call to action, and getting a knee jerk reaction.
Effective copywriting is his sword, whether writing attention grabbing headlines that convert, or crafting compelling copy that inspires.
His multi-platform experience across global brands gives him a wealth of knowledge to write the headlines that pull and compel customers attention all the time. They say one single word can change everything. but I'll give you two,
Brendan Reid"Jon Watts
Head of Creative at BURN
When I was group head at Carlson, I was looking to expand my team and interviewed for a copywriter. Brendan stood out among all the candidates as it was quite evident that he was passionate about concepts and all his work he showed me proved that, even the smallest ads can be interesting, indeed they have to be.
Brendan was always good to work with as I knew he wouldn't settle for second best in his work. He was always reliable in his work, attitude and attendance and was a good laugh to boot.Fadi FakihOwner, F1 TradingWorking with Brendan was not only professional and always on brief but it was fun too. He enjoyed de-briefing sessions as much as I enjoyed him inviting me to brainstorming sessions. I highly recommend Brendan to his current or next employer as advertising men like him are rare these days.
Paul Alexander
Creative Outsource
Brendan cruised in, slotted in, and helped put the creative flesh on the bones of a large campaign we'd just cracked strategically - and was prolific in doing so.
Peter Mazloumian
Content creator
As a new copywriter, I was fortunate enough to have been placed under Brendan’s wing.
His passion for creativity, advertising and writing was both inspirational and motivating.
I’ve taken away a lifetime of valuable lessons from this experience and hope to one day become an equally accomplished writer/creative director.
Gary Cahill
Creative Director, FP7
Brendan Is by far one of the most creative copywriters I've had the pleasure and fun of working with in the U.A.E,
He can conceptualise as well as he can craft copy to suit the concept and campaign flavour.
I can recommend Brendan to any organisation as a valuable team player - Contact MeEven if you just want to say 'hi', get in touchand I'll get back to you as soon as possible.
