• A Quick Bio

    Just the best bits


    Brendan has an intuitive ability to get straight to the heart of every brief. Always effective and attention grabbing, he knows how to write the copy that gets the response you want. So, whether you’re after headlines that convert or compelling copy that inspires, Brendan can provide you with both. With multi-platform experience on global brands and work that focuses on creativity and a brand’s commercial imperative in equal measure, he is able to give your message the tender, loving care it craves. 


    Brendan’s experience makes him a truly international writer. With a career spanning twenty years across three continents, he is the ideal choice to bring your brand’s message to life, whatever the target audience.

    Key Skills

    Copywriting, Creative Direction, Social Media Management, Concept Development, Corporate Branding, Creative Strategy, Interactive Advertising, Management, Marketing Communications, Public Relations, Radio, Social Media Advertising, Social Media Marketing, Video, Brand Architecture, Ambient Media, Outdoor Advertising, Integrated Marketing, Brand Development, and Experiential Marketing

  • The Work

    Here's what I've been up to over the years

    ACN corporate video, used as a recruitment tool

    President's Club Retreat, Ibiza

    4G Promo for JOi Mobile 

    Galaxy 2021 - the world's first enterprise city management platform

    Galaxy 2021 - Bees and Gbots

    Inc. - Brand Identity

    Inc. - Come Alive

    Nescafé activation for Red Mug

  • The Blog

    Thoughts, musings, and ruminations.

  • Full profile and work history

    Click on the link to find my full CV, contact details and more

  • Recommendations

    I don't like to boast, so I let these people do it for me

    Mike Mutch

    Creative Director



    "Brendan knows how to close the deal with any copy. He knows the difference between a call to action, and getting a knee jerk reaction.

    Effective copywriting is his sword, whether writing attention grabbing headlines that convert, or crafting compelling copy that inspires.

    His multi-platform experience across global brands gives him a wealth of knowledge to write the headlines that pull and compel customers attention all the time. They say one single word can change everything. but I'll give you two,

    Brendan Reid"

    Jon Watts

    Head of Creative at BURN


    When I was group head at Carlson, I was looking to expand my team and interviewed for a copywriter. Brendan stood out among all the candidates as it was quite evident that he was passionate about concepts and all his work he showed me proved that, even the smallest ads can be interesting, indeed they have to be.

    Brendan was always good to work with as I knew he wouldn't settle for second best in his work. He was always reliable in his work, attitude and attendance and was a good laugh to boot.

    Fadi Fakih
    Owner, F1 Trading

    Working with Brendan was not only professional and always on brief but it was fun too. He enjoyed de-briefing sessions as much as I enjoyed him inviting me to brainstorming sessions. I highly recommend Brendan to his current or next employer as advertising men like him are rare these days.

    Paul Alexander

    Creative Outsource


    Brendan cruised in, slotted in, and helped put the creative flesh on the bones of a large campaign we'd just cracked strategically - and was prolific in doing so.

    Peter Mazloumian

    Content creator



    As a new copywriter, I was fortunate enough to have been placed under Brendan’s wing.


    His passion for creativity, advertising and writing was both inspirational and motivating.


    I’ve taken away a lifetime of valuable lessons from this experience and hope to one day become an equally accomplished writer/creative director.

    Gary Cahill

    Creative Director, FP7


    Brendan Is by far one of the most creative copywriters I've had the pleasure and fun of working with in the U.A.E,

    He can conceptualise as well as he can craft copy to suit the concept and campaign flavour.

    I can recommend Brendan to any organisation as a valuable team player

  • Contact Me

    Even if you just want to say 'hi', get in touch
    and I'll get back to you as soon as possible.

    Ruimzicht, Amsterdam
    Mon - Fri, 9am - 6pm
    +31 615677815
    All Posts